I blame myself for amendment 1 passing. What I did to fight it was post on facebook and tweet/retweet on Twitter. 90-95% of the people there *already knew about it* and *already disagreed with it*. What should have happened was a real movement to prevent it from passing, on the order of magnitude of the movements we create to elect officials we want in office.
Amendment 1 was worded in a way that introduced bias, and the movement to evade that perception was lackluster and based on exactly the types of media where people were already likely to be opposed or not to vote at all.
There was no ground game, there was no organized phone opposition. The facebook page just put out blog posts. Excellent, since I agreed enough to like the page, I must need more convincing. Maybe it was to forward by email to your friends, to whom you've probably already spoken to at length. Or maybe it was so you could repost it on facebook yourself, to reach all your friends who may not even have seen it for the noise in their feed.
Obviously, it didn't work. Current numbers have Amendment 1 passing by 67.5%, which in any election would be a landslide. I suspect the 32.5% of people who voted against Amendment 1 were the members of the facebook page, and the voters who are actually on Twitter.
So let this be a lesson to us all. Next time there's an amendment that we are as vehemently opposed to as we seem to have been to this one, let's actually do what you do when you want a vote to go your way, instead of messing around like college kids trying to tell their friends what their date was like or hackers trying to tell everyone about their favorite new programming language.